Driving thought leadership in energy transition

Challenge: Shell Catalysts & Technologies (an affiliate of Shell Global) sought a marketing strategy that highlighted their position as an energy transition thought leader in the energy and industrial sectors.

Action: Working across agencies and Shell executives, I led content strategy and development for SC&T’s Make Every Molecule Matter campaign. I led conceptualization and production of assets that drove disruptive conversations, raised the brand’s credibility and contributed to closed deals.

Result: Measured by organic social engagement, SC&T’s LinkedIn follower count grew from 11K to >60K in 2 years. Since 2020, we have promoted 17 digital events associated with $4.5M+ in attributed revenue. The MEMM campaign is one of several simultaneous digital campaigns that drives conversions and sales deals. See the full case study with results here.

Premium reports

• I helped drive $2.9M in revenue by designing key white papers.

Articles & interviews

• I helped raise SC&T’s brand credibility and engaged leads through the marketing funnel by creating a high-impact interview series with experts. Articles are optimized for SEO and have broaden SC&T influence, increased event registration, and were promoted by third-party partners.

• Click on the image to read the article.

Webinar, podcasts & video scripts

• I helped drive disruptive conversations by leading multimedia frameworks through research, wireframe development, panel interviews, and audience surveys.

Paid ads

• I drove qualified conversions by identifying the highest-performing ad formats.